Privacy

Your account and garden

You can use Bloom without signing up. In this mode, Bloom creates an internal account with a pseudonymous identifier to separate and protect your garden, without asking for your name or email.

On iPhone, a signed confirmation from the App Store lets Bloom locate that account after you reinstall the app. Bloom stores only an opaque link created by the billing service, not the signed confirmation or the raw App Store identifier.

Continue with Apple is optional. If you choose it, Bloom may receive your name and email according to your Apple account choices.

Photos, plant names, environments, observations, schedules, and care records are sent to Bloom services to store and display your garden information. Bloom also uses the language you select or the language identified from your device settings to display the app and request content. A language choice made without signing up is stored on your device. When this preference is saved in Profile, Bloom services record the language and the source of the preference, such as your choice or a default setting.

Photos and artificial intelligence

Before sending a photo for analysis, Bloom asks for your permission to process it with artificial intelligence. You can cancel before sending it.

The analysis uses Anthropic's Claude model through Amazon Bedrock, an AWS service. The photo and analysis instructions are processed to suggest an identification and information about the plant.

The photo and analysis result may be stored before you save the plant to your garden. Leaving the result without saving the plant does not automatically delete the analysis.

Choose photos of the plant and avoid including people, documents, or unnecessary personal information.

Services we use

Bloom uses AWS services for authentication, storage, processing, and app operation. Apple is involved in optional sign-in with your Apple account, confirmation of the App Store installation, passkeys, and delivery of notifications on iPhone.

Technical operational information, such as access logs, failures, and request times, may be kept to operate and secure the services.

Permissions and notifications

You choose whether to allow access to the camera, photos, and notifications. You can review these permissions in your device settings.

To deliver reminders, Bloom records an identifier for this installation, the device notification token, the app version, the time zone, the language in use, and your notification preferences.

You can turn off reminders in Profile › Notifications. Care tasks remain available in Today even without notifications.

Storage and deletion

Signing out or deleting the app does not delete data stored in Bloom services.

In Profile › Delete my account, you can start a deletion request. The app shows the account as deleted only when the service confirms completion. If the process is unavailable or cannot be confirmed, the screen explains the problem.

An account used without signing up may be removed after 24 months of inactivity when no Bloom+ subscription is active or in a grace period. This check fails safely: if subscription status cannot be confirmed, the garden is preserved.

Technical records and recovery copies may remain outside the account's active data. If you chose Continue with Apple, revoking that access is a separate step explained on the deletion screen.

Your choices

You can change your display name in Profile and review plant information and your preferences using the controls available in the app. Share only the content needed to keep track of your plants.

In this app version, the privacy and terms pages are available on your device without a connection when Portuguese is selected. Their English and Spanish translations are not yet available in the app. Opening this website page does not send a photo, change permissions, or authorize an analysis.